Global smartphone sales record historic drop
The coronavirus pandemic is hurting different economic sectors, and smartphone sales are no exception. According to Strategy Analytics, global smartphone shipments fell about 38% in February 2020, marking the biggest drop ever recorded in the history of this market.
” Worldwide smartphone shipments increased from 99.2 million units in February 2019 to 61.8 million in February 2020, ” said Linda Sui, director of the analyst house.
IPhone sales in China began to plummet in January . In the country, the epicenter of the coronavirus, only 6.34 million devices were distributed: a drop of 54.7% compared to February 2019, according to the figures. Mainly responsible, the closure of the various factories and the containment measures which quite logically cooled the enthusiasm of consumers.
However, the situation seems to be gradually returning to normal in China. Apple recently reopened its 42 stores there. There is still a long way to go, according to analyst Yiwen Wu. Despite the signs of recovery, the forecasts for March are not very bright: ” The smartphone industry will have to work harder than ever to restart sales in the coming weeks . ” To achieve this, the analyst recommends using online promotions as well as ” offers combined with other popular products such as connected watches “.
Apple can still count on iPad sales, boosted by containment, the need for telework and distance learning. In China, Apple had to revise upwards the production of tablets by 20% for the first half compared to its original forecast.